HotPads.com Launches Next Generation Real Estate Search Site with Satellite Imagery, Expanded Demographic and Neighborhood Information
Site simplifies rental listing process and helps consumers find their next home online
WASHINGTON, May 15, 2007 HotPads.com, a real estate search and listing service, today launched its next generation site, http://hotpads.com, a more interactive, intuitive, and visually compelling destination that makes listing rental properties or finding a new home easier than ever before. Features including satellite imagery provide house-hunters with a bird?s eye view of the neighborhoods that most interest them, and a more user-friendly property-listing management console allows real estate professionals to efficiently and effectively advertise their vacant properties online.
The company recently secured $2.3 million in financing and, with the funding, has focused on innovation for its latest release. The site is now equipped with neighborhood and city outlining and demographic search, political party affiliation mapping, demographic and housing heat maps, which are color coded descriptions, as well as school and public transportation mapping. These features help housing shoppers learn about the areas in which properties are available. Once they have narrowed down their search, detailed property listings contain pictures, floor plans and in-depth property information.
?At Riverstone Residential Group, we manage over 200 properties and find HotPads to be a valuable partner in our online advertising. The product has the most forward thinking interface for its end user, our joint customer, which makes searching for apartments easier than ever,? said Mark Richards, director of marketing, Riverstone Residential Group. ?HotPads offers many innovative and valuable tools that help us sell the benefits of our communities and their locations to the prospective renter such as neat, detailed listing pages, useful neighborhood information, and local points of interest. We just can't wait to see what they come up with next."
New and Improved Search Features
- New HotPads Maps
- Microsoft Satellite Mapping Integration
- Neighborhood and City Demographic and Housing Stats with Wikipedia Articles
- Political Party Affiliation Mapping
- Demographic and Housing Heat Maps
- Points of Interest Mapping including Schools, Universities and Public Transportation
?Real estate is one of the most dynamic verticals in local search and continues to see surprising growth and innovation," said Greg Sterling, principal, Sterling Market Intelligence. ?HotPads.com is bringing innovation and new consumer-friendly tools to the market for rental listings."
National Reach with Local Focus HotPads (http://hotpads.com) is free to search and free to list. The site has more than 35,000 active rental property listings within major cities and towns in the U.S. With an active community of property owners and managers using the site, HotPads? housing offering is expanding rapidly. From Washington, DC to Seattle and everywhere in between, consumers are provided with all the information they require about the local communities, the people, and the available properties to help begin the process of selecting a next home.
?Our goal when starting HotPads.com was to create the most compelling user experience for consumers looking for properties to rent on the Web,? said Douglas Pope, co-founder and director of operations. ?With this release we are providing a site that truly provides renters with the information they need to begin their housing search and feel comfortable with their housing selection. The features are beyond anything available on the Web today, and we are extremely proud of our endeavor. HotPads is dedicated to empowering housing shoppers with user friendly technologies, and we will continue to provide the best tools available.?
About HotPads.com HotPads.com launched its map-based rental housing search and listing service in November 2005. Since its launch, HotPads has become one of the fastest growing active listings services on the Web. Founded by three Notre Dame roommates turned entrepreneurs, HotPads' goal is to simplify the process of rental housing search through superior technology and services. For more information, contact Douglas Pope at firstname.lastname@example.org or 202-232-1582 or visit the website at http://hotpads.com.