HotPads.com Releases Housing and Demographic Heat Maps
Rental Housing Search Engine Ads Country-wide Heat Maps to its Data Arsenal
WASHINGTON, DC, November 14, 2006? Today, map-based rental housing search engine HotPads.com launched demographic heat maps for the entire country. Now, housing shoppers can visually compare different areas based on Age, Income, Percentage of Renters, and Average Rent. These heat maps, along with the area mapping, demographic search, and political party affiliation mapping launched in October, give housing shoppers more control over the housing search process, enabling them to not only search over 21,000 available properties, but also compare different areas and shop for their new neighborhood all within the same interface.
The heat maps' colorful gradient enables users to make quick and meaningful comparisons among areas. For users relocating to an unfamiliar area, this gives them a good starting point for selecting the neighborhood that best fits their needs.
Co-founder John Fitzpatrick explained this new launch: ?We are working to create the most comprehensive and user-friendly rental housing search portal. Housing search goes beyond just quantity of listings. By adding the area mapping functionality and the heat maps, HotPads is able to offer its users a broad range of relevant content in a way that is easy and enjoyable to search. We believe housing search should be both informational and entertaining, and I think our unique interface accomplishes both of these missions, contributing to what has been described as HotPads' 'whimsical' feel.
Co-founder and Director of Technology Matt Corgan says, ?After completing the area mapping technology we launched in October, the heat maps were a natural addition. I think this adds another helpful layer of information. We are trying to create a useful resource for everyone. We are finding more and more people coming to HotPads that are not only looking at rental housing but also spending time using the area-outlining and area-information tools."
HotPads.com launched its free map-based rental housing search and listing service in November of 2005. HotPads has grown from a handful of listings at launch to over 21,000 currently active listings. Founded by three college friends, HotPads' goal is to make finding rental housing easier for housing shoppers and finding future tenants easier for property managers. Listing properties and searching is free. HotPads' business is advertising based.
For more information, visit http://hotpads.com . See screen shots of the Heat Maps at http://hotpads.com/heatMaps/intro.htm
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