HotPads Unveils Hyperlocal School-Based Housing Search
Washington, DC. - December 6, 2010 - HotPads.com, an industry leading housing search engine, announced today it is offering the ability to search for a house or apartment by school attendance zones. This highly anticipated feature gives home shoppers access to the most comprehensive and easily accessible school information on the market.
School attendance zones are the boundaries drawn around public schools to define which households will be able to attend them. Each school in a given school district has its own attendance zone, which ultimately defines which schools children will attend. These discrete boundaries are subject to frequent changes by school officials, who take into account shifting demographics and other factors when redrawing attendance zones. HotPads is partnering with the leading provider of school attendance zone data, Maponics, to give home shoppers the most up to date information available.
"We understand how important schools are for home shoppers. Many of our users actually ranked schools as the most important factor when searching for a new home. At HotPads, we're passionate about empowering users with the best tools and data to help make finding a new home easier - showing home shoppers exactly which schools their kids will attend is really a first in the industry and a natural next step for HotPads," says Matt Corgan, Founder and CEO of HotPads.
The new feature includes nationwide coverage of school districts and their elementary, middle and high schools. Home shoppers can also see the linkage between individual homes for sale and specific schools and the most current school attendance zone borders in thousands of cities. Further, users can initiate their search by typing in the name of a school and seeing all homes on the market within that school's attendance zone.
"As an early-adopter of Maponics School Boundaries TM, HotPads is on the leading edge of advanced real estate search," said Mark Friend, Maponics VP of Sales and Marketing. "It is great to see our schools data made available to consumers to improve their real estate search experience and to help them find the best homes for their families."
The school boundary feature is being launched with the understanding that local school data is one of the key factors for families seeking a new home. School data is especially important since house valuations are strongly influenced by school zones. HotPads believes education and school data should be easily accessible by all, which is part of a larger commitment to provide home shoppers the best data and search experience possible.
The addition of school attendance zones builds on top of an already extensive map-based search, including key points of interest such as transportation, schools, universities and heat maps that visualize median age, population density, household income, foreclosure rates, rent ratio, and political sentiment.
HotPads is a nationwide map-based housing search engine, helping millions of monthly users discover their future home. HotPads' intuitive map-search includes half a million apartments for rent and three and a half million homes for sale, making it one of the largest online housing resources available in the market today. HotPads is committed to making the housing search process easier, faster, and more personalized. It features demographic and housing heat maps that allow users to get snapshots of cities or neighborhoods. HotPads also maps points of interest like schools and public transportation. HotPads was launched in 2005 and is today a profitable company. The company is located in Georgetown, Washington DC. Additional information can be found at www.HotPads.com.
Maponics specializes in location-based data and information for businesses, including school, neighborhood, carrier route and ZIP Code boundary data. Local search, real estate, mobile, social media and marketing firms rely on Maponics to power ultra-local interactive search, mapping, and ad targeting platforms, including HotPads®, Google®, Twitter®, Trulia®, Citysearch®, Yellow Book USA®, infoUSA® , D&B, AccuData®, Zvents®, HelloMetro, Loopt®, Monster.com®, Zillow®, Lowe?s® and many others. The Maponics Online Store, powered by Maponics data, is where the USPS.com refers its business customers for postal maps. The company is located in Vermont. Additional information can be found at www.maponics.com.