Track Your Campaigns!
You can track the progress of your featured listings by following the link to your Featured Listings Campaign Summary.
This is a chart that provides you with information about each particular listing for any given day.
As you can see, this chart tracks the number of impressions and clicks each featured property receives, as well as computes the click through rate and cost per day for each of the listings.
By charting your featured listings' progress, you can decide which properties need more attention and which do not. Then you can edit your maximum cost per day for specific listings to match the demand.
The cost per day for a particular featured listing is the actual amount you will be charged. During the course of a day the cost will continue to increase as your featured listings accumulate more impressions until it reaches the Max Cost Per Day. You will continue to receive impressions once your have hit your Max CPD Threshold as long as there continues to be available inventory on HotPads. If a featured listing does not reach its Max CPD for a given day, you will be issued the difference in credits or a refund (WHICH) at the conclusion of the campaign.
Setting Up Featured Listings
If you would like to add to your featured listing campaign, you can simply click the link on the top right of the chart to add additional featured listing campaigns. For more information on setting up featured listings, see the About Featured Listings page.
As always, if you have any questions about Featured Listings, please don't hesitate to contact us at 202.232.1581 or via email at FeatureMe@hotpads.com!
